Latest Posts

Jul 29
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More Writing & Style

Anybody that’s ever watched a James Bond film knows that spies have style, but did you know that the CIA has style? Well, there’s a CIA style guide at least. The Central Intelligence Agency’s style guide leaked online this month. Along with the basics (such as using the Oxford comma), it provides a veritable cornucopia


Jul 28
Zapier - Content Marketing Syndication

Automating with Zapier and IFTTT (Tactical Advice)

So you been repeatedly told how important content marketing. You practically been hit in the face with a shovel over the importance of social media prospecting.  I have myself been guilty of hammering home how critical content syndication its to a successful content marketing strategy.  Of course content syndication has an awful lot to do


Jul 24

PowToons (Make Your Own Animations) – Review

I’m  a software junkie. I use lots of tools in marketing for my clients and myself and I enjoy having options to work with. So I thought I’d start doing a regular series of reviews for some of these tools. Most of them are free, or relatively close to it. Take, for example, PowToons. An online


Jul 22

Influence: The Science of Persuasion

In his book, Influence: Secrets from the Science of Persuasion, Dr. Robert Cialdini outlines the six factors that influence people to say, “Yes.” These are: Reciprocity Scarcity Authority Consistency Liking Consensus This video gives a great, albeit highly abbreviated version of these basic concepts. I really love this. I use these techniques all the time for everything from


Jul 21
Walk-Around Videos

Walk-Around Videos (Tactical Advice)

We do a lot of work with automotive retail. It’s one of our central focuses here at Arctos Media. One of the things we recommend ALL our automotive clients do is have their salespeople make walk-around videos of some of their featured product. Now, It support the note that there are companies out there who


Jul 19
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Word Crimes

As a professional writer, I’m often disturbed by what passes for English on the web. Language has an emotional impact. Choosing the right words (write words?) or, “wordsmithing,” is as much art as science. I’m a huge fan of The Oatmeal and his posts on topics like, “10 Words You Need To Stop Misspelling,” should


Jul 16

Content Marketing Infographic | Art & Science

Saw this post on MarketingProfs (one of my go to sites for marketing technology information) with a really well done infographic. Okay… so I’ve got a thing about infographics. I also have a thing about bears. I think they’re awesome… and Teddy Roosevelt,  but I digress. Let’s be honest. When it comes to a well


Jul 15
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10 Shocking Facts About Content Marketing Today!

I’m a huge fan of Search Engine Watch and I read about everything that comes down the pike from them. This little ditty particularly made my eyes dance. Every day, more than 27 million pieces of content are shared on the Web. If there was ever a question as to whether content is still king, this statistic


Jul 15

2014 Best Cities for Small Business

It has occurred to me several times since starting Arctos Media, that as a company with a virtual workforce, I am not tied to any particular location. So it’s with a great deal of interest that I noted this infographic on the 2014′s best cities for small businesses. I’m also a little shocked that given I’ve lived


Jul 11
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The Dirty Little Secret of Design

I just watched a documentary about Drew Struzan. If you don’t know him by name, I can guarantee you’d recognize his work. He’s the master illustrator responsible for the iconic posters for films like  Indian Jones, Star Wars, and Harry Potter. At the end of the movie several of the commentators (including a bunch of Struzan fan-boys like


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